The Young Ambassador (YA) programme was born in 2006 to bring the ‘Singapore promise’ to life, a commitment made in 2005 by Seb Coe to ensure the London 2012 Games had a lasting legacy on Young People around the world. The YA programme aimed to see young people driving opportunity, engagement and change for other young people using the Olympic and Paralympic movement as a positive catalyst to do so. From 2007, there were Young Ambassadors in England, Northern Ireland, Scotland and Wales – delivered by the Youth Sport Trust supported by the Home Country Sport Organisations. In 2018, the movement continues to be vibrant – across England embedded within local school sport infrastructures, in Scotland and Wales the programme continues to be centrally funded.
Young Ambassadors is designed to build the leadership skills of young people and as a result they are empowered to take on the following roles:
- Be the youth voice for PE and school sport in their school and community
- Promote the positive values of sport
- Be a role model and champion for PE and school sport
- Increase participation opportunities and healthy lifestyles for everyone
Currently in England Young Ambassadors are developed locally by SGOs and schools. In Wales and Scotland national training is available and further information can be found below:
Young Ambassadors Wales, delivered in partnership with Sport Wales
Young Ambassadors Scotland, delivered in partnership with Sport Scotland
National Leadership Academy
Delivered in partnership with Sport Wales, the National Leadership Academy provides an opportunity for Platinum Young Ambassadors and other exceptional young leaders across Wales to come together and experience tailored leadership training workshops.
It’s honestly hard to sum up into words how much the NLA has taught me. From Learning and developing an extensive range of skills in workshops e.g. presentation skills, communication, networking and many more, to the exceptional long term friendships I’ve made.
NLA attendee, 2016
YA Peer Leaders
This programme provides the first step into leadership for young people, in both primary and secondary schools, to develop their own personal leadership skills by working with their least active peers to increase participation and awareness of healthy lifestyles.
For further information, please contact:
Project Officer - Sport